What does Tapp Commerce do?

Community Manager Elia


I started to work at Tapp Commerce a week ago. When I tell my friends about my awesome new job and the wonderful people I work with, one of the first things they ask is: What does Tapp Commerce do? I have noticed that I start the answer with a question: Did you know more people in the world have a mobile phone than a bank account? This baffles my friends, who are mostly from Europe. Can it really be so? They ask. Yes it can, I answer: This is normal for billions of people in Asia, Africa, and South America.

Not having a bank account or a credit card makes small things, that are taken for granted by my friends, impossible to many people around the world. Imagine that you can browse Facebook, take selfies, and use WhatsApp with your phone, but as soon as you want to download an app that costs five cents, or pay your electricity bill, you can’t do it. That’s where Tapp Commerce steps in. We give everybody an access to online commerce.

So, how does this work in practice?

Simple for a consumer

Tapp Commerce has developed Tapp Market, a mobile platform that enables everybody to shop online – even if you don’t have a bank account or a credit card. You can either shop at physical locations with cash, or online by using the app. With Tapp Market you can, for instance, pay your electricity bill.

Easy for a seller

Tapp Market offers to individual sellers, called “agents” in Tapp terms, the chance to make extra money by attracting new customers. At the moment Tapp Commerce has over 30 000 agents in Southeast Asia, and the goal is to grow the number to 500 000 by the end of 2018. Basically anybody can be an agent, for example, a street food vendor you see on the street of Bangkok, or a person running a local corner store in Jakarta.

Convenient for a merchant

Merchants offering goods or services can tap into the cash economy with the help of Tapp Commerce. For example, an insurance company can now sell its services to a consumer that doesn’t have a bank account. Soon Tapp Market will also have physical goods ranging from clothes and electronics to personal hygiene products. The idea is that eventually you may use Tapp Market just like e-Bay, or any other online marketplace.

In a nutshell, Tapp Commerce enables people without a bank account or a credit card to shop online. 

Tapp Market is available on Android. Download Tapp Market now.


The writer, Elia Elenius, is a Community Manager at Tapp Commerce. Follow Elia on Twitter @EliaElenius.